Autor:
Tomislav Jeličić
Direktor i osnivač Firmus grupa d.o.o.
We can refer to artificial intelligence as the search engine on your website, the automatic translation system, and the process in which a client decides to sign up for your newsletter list. Now, let’s briefly describe each of these scenarios in a few sentences.
Content search engine
A content search engine allows visitors to your website to find the content you offer by entering the desired term. A website with a built-in content search engine must be powered by a database. A WordPress website is an ideal solution for this. 
The content translation system on your website
The content translation system on your website allows you to translate titles, body content, or entire product descriptions in a webshop, as well as important URLs that lead to that content, after inputting the content and initiating an automatic translation. One of the most popular translation systems for WordPress, WPML, can translate all types of content. In addition to translating content on your blog or product in your webshop, translating the URLs that lead to your content is equally important. These translated URLs become aligned with the content and, together, represent good practice for promoting on search engines—this is good SEO. This makes you more visible to customers in that foreign language, as search engines like Google include these translated URLs in their search index, meaning double the results on search engines. We can easily see how many processes have taken place almost automatically in this case. 
Another interesting example follows.
The process in which a client decides to sign up for your newsletter list
I will explain this process as a feature of artificial intelligence using the example of a company that releases a new clothing collection each season and offers a promotional discount on items from the previous season. A banner that appears at the top of the website a few seconds after the visitor arrives displays the text: “Choose here and become our VIP customer!” By selecting this option, the visitor is directed to a page where they are invited to enjoy early access to purchase from the new collection and discounted items from the previous collection 7 days before non-VIP customers. We emphasize that our collections are considered “timeless” in terms of their design and material choice. To inform the customer of this benefit in a timely manner, we invite them to sign up for our newsletter and become a permanent VIP customer during this limited-time opportunity. It is up to you to honor the offer you presented and provide the newsletter subscribers with exclusive purchasing opportunities. Be reliable in this, and customers will appreciate it! 
