Autor:
Tomislav Jeličić
Direktor i osnivač Firmus grupa d.o.o.
“A camel is a horse designed by a committee” is often used as an expression for poor design or a product that results from too many compromises and conflicting interests. This phrase illustrates the importance of a clear vision and a coherent approach in design. In the following, we will explore why design by committee can be problematic and how we can avoid falling into that trap.
Too many cooks, not enough recipes: Design by committee often results in too many different ideas and priorities, leading to confusion and inconsistency. Instead of focusing on a clear vision and goals, the design becomes a compromise between various parties, often losing its essence and purpose in the process.
Lack of focus and efficiency: When too many people are involved in the design process, it becomes difficult to maintain focus on key elements and priorities. Different interests and opinions can divert attention from what truly matters, resulting in a design that is cluttered and inefficient.
Finding balance and leadership: While collaboration and feedback can be valuable in the design process, it is crucial to have clear leadership and accountability. Striking a balance between different perspectives and ideas requires guidance and a clear vision to steer the process toward a common goal.
Design by committee can be challenging, but it is not necessarily doomed to fail. The key lies in finding a balance between different perspectives and priorities, with clear leadership and a vision to guide the process. Through collaboration and communication, we can create a design that reflects the diversity of ideas while maintaining clarity and efficiency. In the end, the best design emerges from the harmony of different voices, not from compromises that dilute its essence.
